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Advert Policy
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Advert Policy

Last edited 4 days ago

Puppy Pride Ads Policy: Overview

The Puppy Pride Advertising Policy (the “Policy”) governs all native ads published on Puppy Pride and applies to all advertisers. If you would like to advertise on Puppy Pride, you can do so here https://puppypride.social/advertise.

The Policy provides guidance to advertisers to publish high quality, honest, and useful ads to Puppy Pride users. Advertisers are responsible for the content of their ads. In addition to compliance with the Policy, ads published on Puppy Pride are required to comply with all known and relevant local laws and regulations along with the Puppy Pride T&C’s{TD}, Privacy Policy{TD}, User Agreement’s. This Policy is not legal advice.

The rules and guidelines in this policy are not exhaustive and Puppy Pride reserves the right to amend, update, and change the contents of the Policy at will and without notice.

Approvals and Violations

Ads on Puppy Pride are reviewed by our internal teams for compliance with the entirety of the Policy. The Policy is enforced globally unless noted otherwise. If an ad is rejected, the advertiser will receive a notification with a rejection reason. The advertiser will then have an opportunity to amend and resubmit their ad for approval. For more on the process see the advertising page here https://puppypride.social/advertise.

Continued violations and abuse of Puppy Pride’s advertising platform may result in the restriction and suspension of your account.

Finally, Puppy Pride reserves the right to reject, remove, or modify any advertisement, including advertisements not explicitly prohibited by the Policy at its sole discretion.

Ads Policies

Editorial Requirements

Video Advertisements

Video ads, when available, on Puppy Pride and are required to comply with the following guidelines:

Video ads must maintain high quality audio and visuals

  • No blurry images, illegible text, or distorted videos
  • Strobing, flashing, or other distracting visuals are not allowed
  • Video ads must be relevant to what’s being advertised
  • Thumbnails and video content must be appropriate for general audiences
  • Spoken language in video ad must match the text in ad copy

Mature Rated Media

Mature rated media and videos are permitted with the following considerations:

  • MPAA (or country-equivalent) rated-R films
  • TV Rating MA (or country-equivalent) shows
  • ESRB Rated MA (or country-equivalent) video games
  • A digital film or show from an established subscription-based streaming service
  • In addition, mature content such as “red band trailers” must be appropriately labeled if they contain shocking, graphic, or profane content.

Style Policies

Ads on Puppy Pride should look professional and enhance the user experience. Clear and concise ads are also likely to produce desired results for the advertiser.

Below are guidelines to ensure effective communication on Puppy Pride:

  • Use correct grammar, spelling, and punctuation
  • No more than 50% of the ad copy should be capitalized
  • Don’t use excessive emojis, symbols, or punctuation
  • Unless directed by law or regulatory authority, do not use personal information in your ad
  • Avoid images that are low quality, unreadable, or unintelligible. This includes images that are excessively cropped, edited, blurry, or incomplete
  • Non-English ads must be appropriately targeted to the region or country where the language is widely used

Quality

Ads on Puppy Pride should be clear about the product or service they offer. To ensure ads meet the highest quality and editorial standards, Puppy Pride requires the following:

  • Ads clearly and accurately represent the product, brand, or service being promoted
  • Ads do not purposely withhold information or use sensationalized tactics as a way to entice clicks (clickbait)

URL and Landing Page Policies

The landing page of an ad should maintain the same level of quality expected from the ad running on Puppy Pride.

Landing pages are required to do the following:

  • Display URL matches landing page URL
  • Advertised product and service on Puppy Pride is available on landing page
  • Functionality of landing page should not spam users, prevent leaving, exploring the page, contain non-function links or buttons
  • Content on the landing page must comply with the Puppy Pride Rules and Advertising Policy
  • Even if landing page is consistent with the promotion on the ad, prohibited and restricted products must not be easily available or linked to on the page
  • Language on landing page must be consistent with language on ad

Third-Party Rights

Puppy Pride prohibits ads that infringe upon the following third-party rights:

  • Copyrights
  • Trademarks
  • Rights to privacy and publicity

The unauthorized use of Puppy Pride-owned intellectual property in ads is also prohibited.

If you are an intellectual property owner or authorized representative, please contact us.

User Data Collection

Advertisers should handle user information responsibly, use proper security measures while collecting it, and only use it for specific, disclosed purposes.

Restrictive Advert Types

Adult Content

Due to the fact that adverts appear to all users, logged in or not, Puppy Pride restricts the promotion of sexual content in ads.

The following types of adverts, in general, are allowed;

  • Fetish clothing
  • BDSM equipment
  • Sex toys made from body safe materials

The following types of adverts, in general, are banned;

  • Adverts for sexual services; including OnlyFans or prostitution
  • Adverts for any websites that predominantly host pornography
  • Any adverts containing nudity, real or otherwise

Nudity Exceptions:

  • Artistic depictions that include nudity might be allowed
  • Medical and scientific depictions that include nudity might be allowed

Implied nudity and sexually suggestive content may not be allowed and are subject to a case by case basis.

Alcohol

Advertising of Alcohol and alcohol-related products, including beverages that resemble alcohol (e.g. non-alcoholic beer) (“Alcohol”), are permitted on Puppy Pride. Advertising is subject to the restrictions listed below, industry advertising standards, and relevant local laws, and is only available in certain countries.

All advertisers must work directly with a Puppy Pride Sales Representative.

Direct Sale of Alcohol

Advertisements that promote the sale and purchasing of alcoholic products from the landing page of the ad are permitted on Puppy Pride.

Any permitted advertisements for the direct sale of alcohol are subject to industry standards, relevant local laws, and the restrictions listed below.

Branding of Alcohol

Advertisements that promote and bring awareness to an alcohol brand and its products, but do not offer them for direct sales are permitted on Puppy Pride. Alcohol branding advertisements are subject to the restrictions listed below, industry standards and relevant local laws.

Alcohol-Adjacent Goods and/or Services

Advertisements regarding treatment for alcoholic addiction are not permitted on Puppy Pride.

Advertisements for the Direct Sale, or Promotion, of Alcohol-Adjacent Goods and / or Services are permitted on Puppy Pride.  Some examples of this type of advertising are:

  • Alcohol-related paraphernalia including beer mugs, wine and shot glasses, bar equipment, brew kits
  • Alcohol-adjacent events that do not focus on consuming alcohol, e.g., an art and wine festival or a restaurant or bar opening
  • Tours of breweries, vineyard, and distilleries that do not focus on consuming alcohol
  • Trade publications and industry information
  • Classes and education opportunities, e.g., beer making and viticulture classes
  • Restrictions for Permitted Advertisements

Permitted Advertisements regarding the Direct Sale or Branding of Alcohol must:

  • Include the language “Drink Responsibly” in the advertisement copy or creative
  • Age-gate any advertisement landing pages
  • Only be served on communities permitted by Puppy Pride
  • Comply with applicable laws and regulations
  • Comply with applicable industry advertising standards laid out by your country’s alcohol regulatory authority.

Permitted Advertisements regarding the Direct Sale, Branding of Alcohol, or

Alcohol-Adjacent Goods and Services must not:

  • Glorify binge drinking and / or getting drunk
  • Encourage underage drinking, appeal to minors, or display minors in an ad
  • Associate drinking with social, financial, athletic or romantic success
  • Be endorsed by a famous or other type of well-known person
  • Display imagery of sensitive, vulnerable, or impressionable groups
  • Display imagery of reckless behaviour while drinking, e.g., operating a vehicle or fighting or other acts of aggression
  • Display imagery of tobacco
  • Display activities or locations where drinking would potentially or obviously be dangerous, unsafe, or unwise
  • Imply that drinking helps relieve stress or can solve issues
  • Imply that drinking is necessary or essential for a situation, e.g., a party where everyone is drinking
  • Imply any physical or mental health benefits or enhancements to drinking

Healthcare Products and Services

Puppy Pride allows advertisements promoting healthcare products and services, with restrictions. Healthcare advertisers are responsible for complying with all applicable laws, rules, regulations, licensing requirements, and industry standards. Advertisers must also take note of, and comply with, Puppy Pride’s policies on ad targeting.

This policy is subject to change at any time, and advertisers are responsible for making sure that they are up to date with the restrictions that apply. Some healthcare products and services require direct management from a Puppy Pride Sales Representative. Contact Puppy Pride sales, or schedule a call with us.

Pharmaceutical drugs

Pharmaceutical drugs are substances intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease. Ads for pharmaceutical drugs are allowed with restrictions, and must be licensed in the UK by the Medicines & Healthcare products Regulatory Agency (MHRA) . Pharmaceutical drug advertisers must contact us first.

Pharmacies

Ads for online and brick and mortar pharmacies are allowed with restrictions. Pharmacy advertisers must contact us first.

Online pharmacies

Online pharmacies that facilitate the sale of prescription drugs by accepting new, refill, or transferred prescription drug orders through remote ordering are allowed. Online pharmacies must be accredited by the UK’s General Pharmaceutical Council (GPhC), or local equivalent.

Testing services and test kits

Testing services that are performed on-site and in-person at a medical facility or lab under the guidance of a medical professional are allowed if they are appropriately licensed by all necessary and relevant regulatory authorities.

At-home, direct-to-consumer test kits such as pregnancy tests, STI tests, blood sugar tests, genetic tests, and COVID-19 tests are allowed if they meet all regulatory requirements. Test kits must be approved by the General Pharmaceutical Council (GPhC), or local equivalent.

Supplements

Ads for supplements are allowed with restrictions. Ads are subject to, and must comply with, all applicable healthcare and wellness industry standards, as well as relevant local laws and regulations. Ads for supplements must also:

  • Not make unsubstantiated claims
  • Not promise unexpected or unrealistic results
  • Not include before and after photos
  • Not imply prevention, diagnosis, or cure
  • Not imply that a supplement is as effective or more effective than an regulated treatment

Unsafe supplements

Ads for supplements that contain the following unsafe substances are prohibited (this list is non-exhaustive and subject to change):

  • Anabolic steroids
  • Codeine
  • Ephedra
  • Human growth hormone (HGH)
  • Opioids

Birth control and family planning

Ads for non-prescription birth control and family planning products such as condoms are allowed. Prescription birth control and family planning products are subject to the restrictions on prescription drugs and medical devices.

Weight loss products and services

Puppy Pride does not allow the advertisement of any weight loss adverts.

Political Advertisements

Puppy Pride doesn’t, in general, allow any political adverts that promote any one person or party in any country.

However exceptions may be made for adverts which promote legislation to increase LGBT+ visibility and safety.

Advert Types Strictly Banned

The following, non exhaustive list, shows examples of types of adverts that are strictly banned on Puppy Pride.

Counterfeit Goods

Counterfeit consumer goods are inauthentic goods, often of inferior quality, made, promoted, or sold under another brand’s name without the brand owner's authorization. Sellers of such goods may infringe on either the trademark, patent or copyright of the brand owner by passing off their goods as made by the brand owner.

Examples of counterfeit goods include:

  • Fake goods such as shoes, clothing, accessories, jewelry
  • Inauthentic or forged artwork and digital goods
  • Unlicensed or inauthentic collectibles or memorabilia
  • Forged currency

Dating Services

While we want to help connect people together and help build relationships, we can not accept any adverts related to the following;

  • Focus on infidelity
  • Focus on casual sex, escorts, prostitution, intimate massages
  • International or mail order bride services
  • Services that discriminate or exclude based on race, religion, political affiliation, sexual orientation, gender, class, or health status

Deceptive, Untrue, or Misleading Advertising

Puppy Pride strictly prohibits advertisements that are deceptive, untrue, or misleading. Advertisers must ensure the content of their ad is verifiable and truthful.

Examples of deceptive, untrue, or misleading advertising:

  • Irresponsible use of the word “free”
  • Making exaggerated claims without proof or evidence by a reasonable basis
  • Using overly provocative or sensational content
  • Misleading or deceptive use of data
  • Promotion of malicious software
  • Unverifiable claims or statements
  • False information passed off as fact or truth
  • Withholding information on pricing, terms, or expenses
  • Unidentifiable or disguised advertising
  • Use of subliminal techniques

Financial/Cryptocurrency Products and Services

Puppy Pride prohibits all financial & cryptocurrency products and services.

These products and services may include:

  • Traditional banking products and services
  • Financial planning and investment advice, including when given by professional advisors or through tax-filing services
  • Mortgages, car, student, and other personal loans, and other loans and lending products
  • Home, car, personal, and other insurance policies
  • Contracts for difference, forex trading, and spread betting
  • Payment processing and money transmission, including through crypto wallets
  • Credit and debit cards, inducing crypto debit and credit cards
  • Exchanges, crowdfunding portals, broker-dealers, and other types of trading platforms, including crypto exchanges
  • Crypto mining software and hardware, staking products and services, and crypto lending platforms
  • Non-fungible tokens (NFTs) and NFT marketplaces
  • Single securities, stocks, bonds, and other types of individual and tradable financial assets
  • Single tokens, coins, cryptocurrencies, and other types of individual and tradable crypto assets, including ads for ICOs, IDOs, and other types of token sales
  • Penny stocks
  • Unlicensed or uninsured banks or fintechs that provide bank-like products or services
  • Debt-assistance and debt-collection programs
  • Payday loans or predatory lending
  • Get-rich-quick and pyramid schemes, multi-level-marketing programs, and celebrity endorsements
  • Liquidity pools, mixers, and tumblers
  • Bail and bearer bonds
  • Trading bots
  • Ads for financial/crypto products and services offered by decentralized autonomous organizations (DAOs) without any centralized legal entity providing the products and services are also prohibited on Puppy Pride.

Dropshipers

Puppy Pride is a small social network that wants to encourage small businesses and handmade items.

Therefore we don’t allow any adverts for dropshippers who don’t create or hold their own inventory.

Gambling and Gaming Related Services

Puppy Pride has strict bans on any gambling services, including but not limited to;

  • Online casinos, gambling, and games
  • Sports betting and sports books
  • Fantasy sports
  • Brick and mortar casinos that promote gambling and other types of gaming
  • Contests and sweepstakes
  • State and national lotteries
  • Casino-themed gambling apps
  • Social gaming and gambling with others
  • Gambling for and with gaming skins
  • Tips and advice for gambling, sports, betting

High Fat, Salt & Sugar Food and Drinks (UK)

Puppy Pride prohibits adverts for the advertising of HFSS (high fat salt sugar) products in accordance with UK legislation and guidance.

Inappropriate Content

We prohibit ads and landing pages that display shocking, disturbing, or offensive content:

Examples include:

  • Content considered obscene, profane, or violent
  • Images that are likely to be considered gruesome or disgusting
  • Content that is likely to shock or scare, such as:
  • Content that harasses, intimidates, or bullies an individual or group of individuals
  • Content that threatens or advocates for physical or mental harm on oneself or others
  • Content that incites hatred against or promotes discrimination of an individual or group
  • Exploitative content

Lead Generation Ads

The use of this ad format to gather sensitive categories of user data, to gather user data via deceptive means, or to gather data users do not expressly agree to share, is prohibited.

Live Animals and Animal Products

Animal adoption, conservation, or welfare organizations are permitted to run ads on Puppy Pride.

Examples of animal prohibitions:

  • Commercial and private sale of live animals
  • Unauthorized or unlicensed adoption agencies
  • Animal products derived from endangered species - for reference, see World Wildlife Fund’s list of endangered species
  • Any products made from animal parts except leather

Products or Services that Facilitate Illegal, Fraudulent or Misleading Activity

Puppy Pride prohibits products or services that facilitate illegal, fraudulent, or misleading behavior on or off the platform.

Examples of products or services that facilitate illegal, fraudulent or misleading behavior (non-exhaustive list):

  • Products or services used for hacking or obtaining unauthorized access into wire, electronic, or other networks
  • Products or services used to inauthentically inflate metrics, followers, clicks, impressions, traffic
  • Promotion of products that facilitate spam
  • Products or services used to produce inauthentic documents, certifications, credentials, or work product
  • Products or services that obscure the transparency of the blockchain
  • Products or services that assist in the evasion of law enforcement activities
  • Unlawful, unsubstantiated, or improbable financial products or services including get rich quick schemes, multi-level marketing, investment, or pyramid schemes
  • Keygens, hacking, or cracking tools used to circumvent copyrighted or proprietary content
  • Cheating services related to paper writing, buying essays, test taking

Recreational Drugs

Puppy Pride restricts ads promoting the use, sale, manufacturing, and branding of recreational drugs and other related products and services.

Prohibited Recreational Drugs and Related Products and Services

  • Recreational drugs including, but not limited to, cocaine, cannabis, methamphetamine, psilocybin mushrooms
  • Drug paraphernalia including, but not limited to, bongs, pipes, grinders, clothing
  • Products that facilitate, or are associated with, the production of recreational drugs
  • Facilities that produce recreational and illicit drugs
  • Cannabis dispensaries
  • Events and research sponsored recreational drug producers
  • Rehab facilities

Tobacco

Puppy Pride prohibits ads promoting the use, sale, manufacturing, and branding of tobacco, tobacco alternatives, and other tobacco-related products and services. Puppy Pride allows ads promoting smoking cessation products and anti-smoking public safety announcements, with restrictions.

Unofficial Resale of Event Tickets

Ads for the unofficial resale of event tickets, including fake and counterfeit tickets, are prohibited on Puppy Pride.

Authorized third-party resellers are permitted to run ads on Puppy Pride.

Weapons and Related Products

Puppy Pride prohibits advertisements for weapons and related products.

Examples of hazardous products or services include, but are not limited to:

  • Explosive materials, fireworks, or explosives of any kind
  • Weapons and guns including accessories, ammunition, and safety parts
  • Knives, bow and arrows, crossbows, brass knuckles, swords, spears
  • Gun ranges, gun shops, and gun shows
  • Firearm trainings, classes, certifications, licensing, or any other education or safety products or services
  • Instructions on how to make weapons, guns, explosives, or any other related similar educational material
  • Imitation firearms, antique weapons, toys, and weapons that look real or are otherwise prohibited by the law

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